In 2009, Análisis e Investigación decide to reinforce its presence in the research within the automotive sector, creating an unit attending and responding to the specific needs of this market:
Communication and brand:
- Pre-test and post-test.
- Brand and communication tracking.
- Brand image.
- Automotive Shows.
- Market and competition analysis.
- Segmentation and positioning.
- Trend research.
- Static and dynamic clinics.
- Pricing research.
- Launch 360º Project.
- EBS - Early adopters studies.
- Why not? Non-buyers research.
Quality, satisfaction and loyalty:
- Customer satisfaction in the areas of Sales and After sales.
- Design of loyalty programs and monitoring of working environment.
- Mystery Shopping
- Pseudo assistance